Five Metrics To Close Your Marketing Loop

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DELIVERY – Doing the Work to Make the Right Kind of Difference

If your SEO services Seattle is teaching you the following about how your website is performing, they are doing 50% of the job they need to be doing. Read on if you want to learn what it means to do 100% of the job of great SEO.

Do search engines find your site more relevant and authoritative on the content you are producing for your site or page?
Are the keywords used in all your content attracting the right type of prospects from the right places on the internet?
Do you obsess too much over ranking and not focus on the marketing and sales results?
The best SEOs (and there are only a few now who do this) will provide you with information about the results a business owner cares about so you, as a Seattle marketing manager, can make decisions on the best strategies. If your SEO does not currently closing the loop with you, they are not focused on the right results.

There are 5 pieces of data needed to close the loop between marketing/SEO efforts and the sales returns those efforts receive.

Traffic – visitors to your site in which you know the source (organic, paid, referral, direct). More traffic does not always mean better — better converting traffic means better.
Leads – these are visitors to your site which “convert” to leads by filling out a form to give you permission to contact them or market to them in some form.
Sales – someone who engages your business and then buys your product or service with money. In the case of eCommerce sites, these are orders. Service businesses may not close a sale in the same month they obtained the lead.
Revenues – the money your business earns from sales.
Expenses – the investment you make in the marketing you do. Fannit recommends you track your spend by campaign track the cost of various aspects of that campaign so you can determine how well your investment paid off.
Once you close the loop between marketing and sales, you will be able to calculate your marketing ROI, acceptable cost per lead and revenue per sale. These are key metrics to have if you want to scale your business with the marketing you are doing.

There are so many companies these days who claim they do great SEO and the fact is, there are only a few of us (like Fannit) actually doing it. What is even more disturbing is that most business owners don’t demand it.

Interested in working with great SEO? Contact us to get an inbound analysis of your website and to talk with our SEO about how we can improve your business.